Peggy talks about the fact that in today's society experience is as important as the products and services, as buyers are more likely to be loyal to a company that they trust. She profiles what today's customer looks like today and how technology and AI (artificial intelligence) can help deliver a better customer experience.

Peggy talks about the fact that in today's society experience is as important as the products and services, as buyers are more likely to be loyal to a company that they trust. She profiles what today's customer looks like today and how technology and AI (artificial intelligence) can help deliver a better customer experience.